I Go to a Sixth Grade Play /
Design Follies /
The Home Magazine Kitchen /
Refrigerator Doors and Message Centers /
High-Technology Gadgets /
The Teddy /
How Long Is Noon? /
Real Time /
Nature's Packaging /
Evolution Versus Design /
Turn Signals Are the Facial Expressions of Automobiles /
Book Jackets and Science /
Brain Power /
Hofstadter's Law /
One Chance in a Million /
Coffee Cups in the Cockpit /
Writing as Design, Design as Writing /

From water faucets and airplane cockpits to the concept of "real time" and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it. Turn Signals is an intelligent, whimsical, look at our love/hate relationship with machines, as well as a persuasive call for the humanization of modern design.