00878nam a2200253 a 450000500170000000700030001700800410002002000150006104000300007609900160010610000260012224500640014826000320021230000110024449000400025550400410029553400400033665000290037665000270040570000410043294200150047399900150048895201210050320240307192306.0ta231204s2006    sp |||||r|||| 00| 0 spa d  a8423423875  avecaumacvecaumadvecauma  aHD69bB7 A31 99712aAaker, David A.10aLiderazgo de marca /cDavid A. Aaker, Erich Joachimsthaler   aBarcelona :bDeusto,c2006.  a355 p.0 aLíderes del management. Marketing  aIncluye referencias bibliográficas  aTítulo original: Brand leadership 0aPRODUCTOS DE MARCA96225 0aMARCAS (MERCADEO)93921 99713aJoachimsthaler, Erich, d1956-  2lccn0cBK  c8048d8048  00102lcc40708CGaBUMAbBUMALDScGENd2023-12-04i18913l0oHD69 B7 A3p2023-46923905r2023-12-04w2023-12-04yBK